About Aurasence
The Clinic-to-Commerce Cosmeceutical Platform — by Novacare Group
Why Aurasence Exists ?
Novacare Group has been distributing premium cosmeceutical brands to dermatologists and pharmacies for over a decade across the UAE, with India operations expanding under Novacare Scientific LLP. The professional channel was working — doctors trusted the products, patients saw results.
But there was a gap. The consumer marketplace was still running under the corporate B2B identity. A doctor-led trust model was being delivered through a corporate website built for trade buyers, not consumers.
Aurasence closes that gap. It is a separate brand, purpose-built for consumers, drawing credibility from its Novacare Group heritage while speaking directly to the person searching for skincare that actually works.
The Aurasence Promise
Aurasence comes from two words — Aura and Essence.
AURA
The natural radiance that surrounds healthy skin and inner confidence. The part you already have.
ESSENCE
The clinical formulation behind every product on the platform. Dermatologist-endorsed. Exclusively distributed. When your Aura meets the right product Essence, the result is our promise.
"You Are More Beautiful!"
Not compared to anyone else. Compared to your own self before.
Clinic-To-Commerce — The Model That Changes The Rules
Most beauty marketplaces start with the consumer and work backwards to find products to sell. Aurasence works the other way.
Every brand on Aurasence has been validated by dermatologists before it reaches the platform. Every product is under an exclusive distribution agreement with Novacare Group. Every claim has clinical evidence behind it.
What this means for you
- No counterfeits. Every product is sourced directly from the brand or its authorised distributor.
- No filler brands. If a product is on Aurasence, a dermatologist trusts it.
- No marketing-only claims. Every benefit on the page is backed by clinical or scientific evidence.
BACKED BY NOVACARE GROUP'S CLINICAL DISTRIBUTION HERITAGE — PROVEN OVER MORE THAN A DECADE OF DOCTOR-LED RELATIONSHIPS ACROSS THE UAE AND INDIA.