OUR ORIGIN
Why Aurasence Exists ?
Novacare Group has been distributing premium cosmeceutical brands to dermatologists and pharmacies for over a decade across the UAE, with India operations expanding under Novacare Scientific LLP. The professional channel was working — doctors trusted the products, patients saw results.
But there was a gap. The consumer marketplace was still running under the corporate B2B identity. A doctor-led trust model was being delivered through a corporate website built for trade buyers, not consumers.
Aurasence closes that gap. It is a separate brand, purpose-built for consumers, drawing credibility from its Novacare Group heritage while speaking directly to the person searching for skincare that actually works.
The Aurasence Promise
Aurasence comes from two words — Aura and Essence.
AURA
The natural radiance that surrounds healthy skin and inner confidence. The part you already have.
ESSENCE
The clinical formulation behind every product on the platform. Dermatologist-endorsed. Exclusively distributed.
When your Aura meets the right product Essence, the result is our promise:
"You Are More Beautiful!"
Not compared to anyone else. Compared to your own self before.
NETWORK
400+
UAE Dermatologists
Clinic-To-Commerce — The Model That Changes The Rules
Most beauty marketplaces start with the consumer and work backwards to find products to sell. Aurasence works the other way.
Every brand on Aurasence has been validated by dermatologists before it reaches the platform. Every product is under an exclusive distribution agreement with Novacare Group. Every claim has clinical evidence behind it.
WHAT THIS MEANS FOR YOU
No counterfeits.
Every product is sourced directly from the brand or its authorised distributor. Not a reseller.
No filler brands.
If a product is on Aurasence, a dermatologist trusts it.
No marketing-only claims.
Every benefit on the page is backed by clinical or scientific evidence.
Backed by Novacare Group’s clinical distribution heritage — proven over more than a decade of doctor-led relationships across the UAE and India.
The Brands We Curate
Aurasence India brings together international clinical skincare and India’s own cosmeceutical heritage.
AUSTRALIA
SKINLAB
Australian clinical skincare. Dermatologist-recommended for pigmentation, hyperpigmentation, and concern-led care.
Swaziland
LSI
Clinical formulations for advanced skin concerns.
Paris
Floxia
European cosmeceutical innovation.
Every brand listed above has a signed exclusive distribution contract with Novacare Group. That is what exclusive distribution means — not a reseller agreement, not a wholesale account, a contracted partnership.
Why You Can Trust Aurasence
Internationally Approved Brands
Every brand registered with the regulatory authority in its home market.
Dermatologist Recommended
Every product recommended by practising dermatologists.
Exclusive Distributor
Every brand on Aurasence is here through a signed
exclusive distribution contract.
FDA Approved
Where applicable, products carry FDA approval
GMP Certified
All manufacturing follows Good Manufacturing Practice
standards.
Every brand listed above has a signed exclusive distribution contract with Novacare Group. That is what exclusive distribution means not a reseller agreement, not a wholesale account, a contracted partnership.
Where We Operate
Aurasence operates two consumer storefronts
AE
United Arab Emirates
aurasence.com
Owned and operated by Novacare Group
DISTRIBUTED BY
Novacare Group
Aurasence is the consumer brand. Novacare Group is the distributor. Every product, every brand, every claim on this platform is backed by Novacare’s clinical distribution heritage — built over more than ten years of professional channel relationships with dermatologists, clinics, and pharmacies across the UAE and India.
That is the trust signal that holds this platform together.
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